The following tabloid features Heating and Air Treatment Solutions for the Harvey Norman brand.
Working as the Designer for this project it was my responsibility to create the layout design, select lifestyle imagery, and liaison with the client to receive feedback and apply creative changes.
Taking into consideration the type of content to be featured in the catalogue I chose a predominantly neutral colour palette with variations of grey to showcase all products without distraction, whilst also integrating warmer and cooler colours in to compliment feature products.
The layout follows a grid system designed to compartmentalise the products and create a sense of order amongst the varying product sizes.
