Point of Sale materials are a specialised form of sales promotion intended to draw in a customer’s attention. These types of promotional materials can be used to advertise products (which may be new products, or on special offer) and are also used to promote special events.
In my role as the Production Artist at Generic Publications it was my sole responsibility to create all Point of Sale materials across Harvey Norman, Domayne and Joyce Mayne.
Materials that were most often requested included the creation of in store tickets and accompanying posters in a variety of sizes. Typically, these tickets will feature artwork associated with the sales promotion at the time and be displayed alongside an item in store with the price and description.
Working in Point of Sale allowed me to develop my skills in adhering to strict corporate branding guidelines across Harvey Norman, Domayne and Joyce Mayne, as well as work on various miscellaneous designs.
